Snapchat announces grant for artist must be unsigned
Get this! Snapchat has announced a montly grant of up to $100,000 to help pay independent artist that are distributing music on its platform. This fund is provided by the ‘Sound Creator Fund’ and it applies to unsigned acts that are using Distrokid on Snapchat. Each song can get a monthly grant of up to $5,000. There is a cap at 20 songs.
How does it work?
Snapchat will analyze the artist’s level of engagement on the platform itself. This is the process of “scoping” out potential beneficiaries. According to Variety Magazine “Snap wants to help emerging, independent artist produce quality content and build their brands by recognizing sounds creators who are driving trends and defining cultural moments – not just based on their follower numbers.”
Sounds on Snap was released in 2020 and it allows users to add music to their videos much, similar to the TikTok feature. Snapchat and Live Nation struck a deal earlier this year for augmented reality experiences at the music festivals and concerts. Artist who attend Live Nation events will be able to use Snapchat to unlock AR creations with special insights. The use of AR will “elevate festivals and concerts beyond stages and screens to create a deeper connection between artists and fans,” according to Snapchat.