Hennessy and Nas Collaborate to Commemorate Hip Hop’s 50th Anniversary with Limited-Edition Bottle
Nas has always expressed his love for and now Hennessy, the world’s best-selling Cognac and a staple in Hip Hop culture, is marking the 50th anniversary of Hip Hop with a special celebration. In honor of this milestone, Hennessy has partnered with Grammy-Award winning rap legend Nas to create a Limited-Edition Hennessy V.S bottle. This collaboration pays tribute to the diverse flavors, styles, rhythms, and energy that define both Hennessy and Hip Hop. Hennessy is celebrating Hip Hop’s different flavors, styles, rhythms and flows, and the “Never stop. Never settle.” energy that embodies everything both Hennessy and Hip Hop do.
On July 20, Hennessy and Nas will unveil the commemorative Limited-Edition bottle during an exclusive digital mapping event. The event aims to showcase the depth and breadth of Hip Hop culture and will feature a never-before-seen HenNASsy logo. As part of the celebration, Hennessy will launch Hennessy AI.bum Covers, an innovative social experience that uses artificial intelligence to transform selfies into personalized album covers inspired by iconic eras of Hip Hop. This initiative is a part of the Rep Yours campaign, encouraging fans to express what Hip Hop means to them through immersive digital expression.
Hip Hop is a vibrant and diverse movement that holds unique meaning for people across countries, states, cities, and neighborhoods. The Rep Yours campaign celebrates the trailblazers who have paved the way and showcases emerging artists, embracing both Hip Hop’s 50-year legacy and its limitless future. Hennessy and Nas have shared a meaningful partnership that transcends generations and cultures, solidifying Hennessy’s enduring presence in the world of Hip Hop.
Jasmin Allen, Senior Vice President of Hennessy USA, expressed pride in honoring Hip Hop’s 50th anniversary alongside Nas, an iconic figure in the art and culture of Hip Hop. Allen described Hennessy as an undeniable fixture in the genre, deeply intertwined with its global influence for decades.
To capture the essence of Hip Hop, Nas collaborated with renowned photographer Renell Medrano, who grew up in the Bronx, to create a film that serves as Nas’ personal homage to the genre. The film showcases imagery of the new Limited-Edition Hennessy V.S bottle, symbolizing Nas’ deep-rooted connection to Hip Hop.
Nas expressed his appreciation for celebrating this legendary moment in Hip Hop history with Hennessy, a brand that has supported him for over a decade. He acknowledged Hennessy’s significant role in Hip Hop culture, inspiring generations of fans, and expressed pride in sharing the new Limited-Edition bottle with the world.
As part of the festivities, Hennessy’s expert mixologists have crafted three unique cocktails that incorporate flavors reminiscent of Hip Hop. The Big Apple pays tribute to the birthplace of Hip Hop and draws inspiration from Nas, while HenNASsy Honey honors Hennessy’s partnership with the rap icon. The Incredible Hennessy is a contemporary twist on a classic Hip Hop cocktail, celebrating Hennessy’s enduring legacy in the genre.
On August 11, the official birth date of Hip Hop, Hennessy will partner with its Team Hennessy ambassadors across 14 U.S. markets to host unique celebrations in honor of the genre’s birthday. Each activation will reflect the contributions of their respective cities to Hip Hop, creating a toast that only Hennessy can deliver while staying true to the roots of Hip Hop.
Hennessy’s enduring relationship with Hip Hop is evident through its frequent mentions in songs throughout the years. Representing the past, present, and future of Hip Hop, Hennessy is uniquely positioned to continue influencing the culture of the genre for the next 50 years.
To be a part of this momentous occasion in Hip Hop history, individuals can raise a glass and join the celebration with Hennessy. Whether expressing themselves through the Rep Yours campaign, enjoying a classic Hennessy Hip Hop cocktail, or connecting with Team Hennessy in their local community, Hennessy invites everyone to be a part of this historic milestone. For more information on how to celebrate with Hennessy, visit Hennessy.com/en-us, Facebook.com/Hennessy, Twitter.com/Hennessy, or Instagram.com/HennessyUS.
Hennessy, a leader in the Cognac industry, has been renowned for its exceptional blends for over 250 years. Founded on the spirit of conquest by Richard Hennessy, the brand has a global presence in more than 160 countries. Besides being an economic pillar in the Charente region, Hennessy’s success and longevity are rooted in the excellence of its cognacs, which are crafted through a unique process handed down from generation to generation. As the first wine and spirits house to achieve ISO 14001 certification, Hennessy combines innovation and collaboration to preserve its exceptional heritage. As a key entity of the LVMH Group, Hennessy significantly contributes to French international trade, with 99% of its production sold overseas, while also serving as a worldwide ambassador for the French art de vivre.
Nas, a timeless poet and rhyme-master, gained acclaim with his debut album “Illmatic” in 1994. With a discography that includes 14 subsequent albums, 8 of which achieved multi-platinum and platinum status, Nas has solidified his status as a legendary figure in hip hop. Having earned 16 GRAMMY nominations throughout his career, Nas won his first-ever GRAMMY in 2020 for “Best Rap Album” with “King’s Disease.” He continues to release music, including the sequel “King’s Disease II” and “King’s Disease III,” showcasing his artistic versatility and cementing his legacy in the genre. Nas is also a co-founder of Mass Appeal Records, an actor, and an executive producer, further exemplifying his impact on hip hop culture.